Key Web Consulting specializes in crafting a successful SEO strategy for your small business, organization, campaign, or website. We offer specific SEO solutions no matter what place your organization is at right now in terms of online marketing. Before telling you how we can help you with SEO, here’s a quick synopsis of what SEO is and how it can help you unlock the power of the web.
What is SEO (Search Engine Optimization)?
Search Engine Optimization is an important part of any internet marketing strategy today.
Everyone uses search engines. As of now, it’s the main way that people discover, find, and explore the internet today.
The problem is getting listed on search engines and much more importantly, placing highly on specific searches that you value for your organization. Doing so can create high amounts of traffic and conversions.
Many internet marketers promise quick listing on Google or Bing, but that won’t cut it. It’s easy to get listed on Google, even on the first page for obscure keywords.
What you want are highly searched, highly targeted keywords that will help grow your business and generate profits.
That takes a little more work than the easy money internet marketers are willing to do.
How Can Key Web Consulting help you?
We work together with you to craft a strategy for successful SEO.
First, we make sure that your site is optimized structurally for SEO. This structural component is the easiest, most effective, but most neglected element of creating a successful SEO strategy. The structural component ensures that Google can easily recognize what your site’s content is offering automatically whenever you post anything. Whenever we design a website we always build it to ensure SEO optimization. If you already have a website, we can help you structure it so that it is optimized.
Secondly, creating a successful SEO strategy involves research…lots of research. Once we have worked with you to understand your needs and your areas of strength, we use research methods to discover what keywords are highly searched, highly related to what you offer, and that have low competition (offering the highest bang for your ‘buck’.)
Thirdly, we create a content strategy for your site, so that whether you and your company create the content or whether you entrust us with that, your content focuses on important keywords and strategically links throughout your site.
Finally, we can help you generate inbound links (links from other websites) in order to increase your results on search engines. This involves creating buzz through Social Networks, issuing press releases, or communicating with influential websites. The specifics of this strategy will be different for each organization but the basic idea is the same: making your website known to the outside world.